{"id":3158,"date":"2023-01-31T20:13:58","date_gmt":"2023-02-01T02:13:58","guid":{"rendered":"https:\/\/abcpolymerindustries.com\/?p=3158"},"modified":"2023-01-31T20:13:58","modified_gmt":"2023-02-01T02:13:58","slug":"abc-polymer-announces-fiberforce-transition-to-new-brand-name-fullforce","status":"publish","type":"post","link":"https:\/\/abcpolymerindustries.com\/abc-polymer-announces-fiberforce-transition-to-new-brand-name-fullforce\/","title":{"rendered":"ABC Polymer Announces FiberForce Transition to New Brand Name FullForce"},"content":{"rendered":"

The new brand name will better encompass expanding product line, including the DuraForce family of products<\/em><\/p>\n

ABC Polymer, LLC<\/a> announced that its FiberForce business unit has a new name: FullForce. This change comes as ABC Polymer, a leading producer of extruded polypropylene products, including synthetic microfiber and synthetic macrofiber, continues to grow its focus on delivering engineered solutions to architects, engineers, contractors, developers, municipalities, departments of transportation and ready-mix producers.<\/p>\n

The new brand is the next step in the company\u2019s journey to expand offerings outside of fiber products, including the newly launched DuraForce line. The DuraForce line offers a topical densifier and multiple integral products, such as a hardener, a waterproofer, and a vapor mitigation product that carries a lifetime warranty. With the enhanced product line, the name transition to FullForce aligns with the company’s growth goals.<\/p>\n

\u201cWe are bringing our decades of experience and industry expertise to these new solutions. It was only right that we rebrand as FullForce to reflect the full breadth of solutions available to our customer base. This change allows us to continue to expand into new products, enhance our existing offerings and better position our company for growth for years to come,\u201d said ABC Polymer CEO and President Randy Reed.<\/p>\n

The flagship FiberForce family of products, which includes over 10 different concrete fibers, will continue to be a vital part of the company. FullForce will develop, manufacture, and deliver these just as they always have. Everything customers love about the products, as well as the quality and service behind the brand, will remain the same, including:<\/p>\n